Digital Classifieds - South America

South America

Highlights

Ad spending in the Digital Classifieds market in South America is forecasted to reach US$513.80m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 1.41%, leading to a projected market volume of US$558.90m by 2030.
When compared globally, China is expected to generate the highest ad spending (US$7.66bn in 2024).
The average ad spending per internet user in the Real Estate classifieds market is projected to be US$0.44 in 2024.
Within the Digital Classifieds market, 46% of the total ad spending will come from mobile in 2030.
In Brazil, the digital classifieds market is experiencing rapid growth, driven by increased internet penetration and smartphone usage among the population.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Classifieds market in South America has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to the development of this market. Customer preferences in South America have played a crucial role in the growth of the Digital Classifieds market. The increasing internet penetration and smartphone adoption rates have made it easier for consumers to access online classified platforms. Additionally, the convenience and efficiency of online classifieds have attracted a large number of users who are looking for a wide range of products and services. Trends in the market have also contributed to the growth of the Digital Classifieds market in South America. One notable trend is the increasing popularity of online marketplaces for buying and selling used goods. This trend is driven by the desire for cost savings and the growing awareness of sustainability. Consumers are increasingly turning to online classifieds platforms to find second-hand items, as they offer a wide selection and competitive prices. Another trend in the market is the emergence of specialized online classifieds platforms. These platforms cater to specific industries or niches, such as real estate, automotive, jobs, and services. By focusing on specific categories, these platforms are able to provide more targeted and relevant listings, making it easier for users to find what they are looking for. Local special circumstances have also influenced the development of the Digital Classifieds market in South America. For example, in countries with high levels of income inequality, online classifieds platforms have become an important tool for social mobility. They provide opportunities for individuals to start their own businesses or find employment, regardless of their socio-economic background. This has contributed to the growth of the Digital Classifieds market as more people seek economic opportunities through online platforms. Underlying macroeconomic factors have also played a role in the development of the Digital Classifieds market in South America. Economic growth and stability have created a favorable environment for businesses to thrive, leading to increased investment in the digital economy. Additionally, the rise of the middle class in many South American countries has created a larger consumer base with disposable income, driving demand for online classifieds. In conclusion, the Digital Classifieds market in South America has experienced significant growth due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The increasing internet penetration, smartphone adoption rates, and convenience of online classifieds have attracted a large number of users. The emergence of specialized platforms and the desire for cost savings and sustainability have also contributed to the growth of the market. Local special circumstances, such as income inequality and the need for economic opportunities, have further fueled the development of the Digital Classifieds market. Finally, underlying macroeconomic factors, such as economic growth and the rise of the middle class, have created a favorable environment for the market to thrive.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.