Digital Banner Advertising - South America

South America

Highlights

Ad spending in the Digital Banner Advertising market in South America is forecasted to reach US$3.35bn in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 5.33%, leading to a projected market volume of US$4.58bn by 2030.
When compared globally, the United States will contribute the most to ad spending, with US$67.12bn in 2024.
The average ad spending per internet user in the Digital Banner Advertising market is projected to be US$10.34 in 2024.
By 2030, 72% of the total ad spending in the Digital Banner Advertising market in South America will come from mobile.
In Brazil, the increasing use of programmatic technology is revolutionizing the digital banner advertising market, enhancing targeting capabilities and improving campaign performance.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Banner Advertising market in South America is experiencing significant growth and development. Customer preferences in South America are shifting towards digital advertising, with an increasing number of consumers accessing the internet and spending more time online. This has led to a higher demand for digital banner advertising, as businesses seek to reach their target audience through online platforms. Additionally, the rise of social media and mobile usage has further fueled the demand for digital banner advertising, as these platforms provide a highly effective way to engage with consumers. Trends in the market indicate that businesses in South America are increasingly allocating their advertising budgets towards digital banner advertising. This shift is driven by the cost-effectiveness and measurability of digital advertising compared to traditional forms of advertising. With digital banner advertising, businesses have the ability to target specific demographics and track the performance of their campaigns in real-time, allowing for more efficient and effective marketing strategies. Local special circumstances in South America also contribute to the development of the digital banner advertising market. The region has a large and growing population, with a significant portion of the population being young and tech-savvy. This demographic is more likely to engage with digital advertising and spend time online, creating a favorable environment for the growth of the digital banner advertising market. Additionally, South America has a rapidly expanding e-commerce sector, which further drives the demand for digital advertising as businesses seek to promote their products and services online. Underlying macroeconomic factors also play a role in the development of the digital banner advertising market in South America. The region has experienced steady economic growth in recent years, which has resulted in increased consumer spending power. This has led to a higher demand for goods and services, and businesses are turning to digital banner advertising as a way to reach and attract these consumers. Furthermore, advancements in technology and infrastructure in South America have made internet access more widespread, allowing for a larger audience to be reached through digital advertising. In conclusion, the Digital Banner Advertising market in South America is experiencing growth and development due to shifting customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. As businesses in the region continue to embrace digital advertising, the market is expected to further expand in the coming years.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital banner advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital banner advertising on websites accessed via desktop PCs, on mobile-enabled websites, in apps, or on social media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.