Digital Banner Advertising - Romania

Romania

Highlights

Ad spending in the Digital Banner Advertising market in Romania is forecasted to reach US$299.40m in 2024.
The country is expected to experience an annual growth rate (CAGR 2024-2030) of 5.36%, leading to a projected market volume of US$409.40m by 2030.
When compared globally, the United States will contribute the most to ad spending, reaching US$67.12bn in 2024.
The average ad spending per internet user in the Digital Banner Advertising market in Romania is estimated to be US$17.14 in 2024.
By 2030, 51% of the total ad spending in the market will be generated through mobile in the country.
Romania's digital banner advertising market shows a growing preference for programmatic buying, optimizing ad placements for targeted audiences.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Banner Advertising market in Romania is experiencing significant growth and development.

Customer preferences: In recent years, there has been a shift in customer preferences towards digital advertising, specifically digital banner advertising. This can be attributed to the increasing use of smartphones and the internet, as well as the growing popularity of social media platforms. Customers are now more likely to engage with and respond to digital banner ads, as they offer a visually appealing and interactive experience.

Trends in the market: One of the key trends in the Digital Banner Advertising market in Romania is the increasing use of programmatic advertising. Programmatic advertising allows advertisers to automate the buying and selling of ad inventory, making the process more efficient and cost-effective. This trend is driven by the desire for targeted advertising, as programmatic advertising enables advertisers to reach their desired audience with precision. Another trend in the market is the growing adoption of mobile advertising. With the widespread use of smartphones in Romania, advertisers are increasingly focusing on mobile banner ads to reach their target audience. Mobile advertising offers the advantage of reaching consumers on-the-go, allowing advertisers to deliver their message at the right time and place.

Local special circumstances: Romania has a relatively high internet penetration rate, with a large percentage of the population having access to the internet. This provides a favorable environment for digital banner advertising, as it allows advertisers to reach a wide audience. Additionally, Romania has a young and tech-savvy population, which is more likely to engage with digital advertising.

Underlying macroeconomic factors: The growth of the Digital Banner Advertising market in Romania can also be attributed to the overall economic development of the country. Romania has experienced steady economic growth in recent years, which has led to an increase in consumer spending. This has created opportunities for advertisers to promote their products and services through digital banner advertising. In conclusion, the Digital Banner Advertising market in Romania is developing rapidly due to changing customer preferences, the adoption of new advertising technologies, favorable local circumstances, and the overall economic growth of the country. Advertisers are increasingly turning to digital banner advertising to reach their target audience and take advantage of the opportunities offered by the digital landscape.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital banner advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital banner advertising on websites accessed via desktop PCs, on mobile-enabled websites, in apps, or on social media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.