Retail & Trade
Shopping Behavior

Sources of information about products in the UK 2024

Published by

Umair Bashir,

Jan 30, 2025

60 percent of UK respondents answer our survey on "Sources of information about products" with "Search engines (e.g., Google)". The survey was conducted in 2024, among 4,033 consumers.

Sources of information about products in the UK as of December 2024

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Showing entries 1 to 13 (17 entries in total)

Statistic: Sources of information about products in the UK as of December 2024

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Sources of information about products in the UK as of December 2024

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Number of respondents

4,033 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "How do you search for specific information on a product that you want to buy?"

If you need more information, you can have a look at the Consumer Insights Methodology.

Citation formats

Statistics on " Online search market in the United Kingdom (UK) "

Overview