Sources of information about products in the UK 2024

60 percent of UK respondents answer our survey on "Sources of information about products" with "Search engines (e.g., Google)". The survey was conducted in 2024, among 4,032 consumers.
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Sources of information about products in the UK as of March 2024

Characteristic	Share of respondents
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Number of respondents

4,032 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "How do you search for specific information on a product that you want to buy?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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