Sources of information about products in South Africa 2024

66 percent of South African respondents answer our survey on "Sources of information about products" with "Search engines (e.g., Google)". The survey was conducted in 2024, among 2,030 consumers.
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Sources of information about products in South Africa as of September 2024

Characteristic	Share of respondents
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Number of respondents

2,030 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "How do you search for specific information on a product that you want to buy?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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