Sources of information about products in Indonesia 2024

Published by
Umair Bashir,
Oct 23, 2024
62 percent of Indonesian respondents answer our survey on "Sources of information about products" with "Search engines (e.g., Google)". The survey was conducted in 2024, among 1,042 consumers.
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Sources of information about products in Indonesia as of June 2024

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Number of respondents

1,042 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "How do you search for specific information on a product that you want to buy?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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