Sources of information about products in Japan 2024

Sources of information about products in Japan as of June 2024

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Number of respondents

2,027 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "How do you search for specific information on a product that you want to buy?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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