Sources of information about products in Nigeria 2023

67 percent of Nigerian respondents answer our survey on "Sources of information about products" with "Search engines (e.g., Google)". The survey was conducted in 2023, among 1,049 consumers.
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Sources of information about products in Nigeria as of March 2023

Characteristic	Share of respondents
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Number of respondents

1,049 respondents

Age group

18-54 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "How do you search for specific information on a product that you want to buy?"

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