U.S. consumers' reasons for switching gin brands 2017
Most U.S. consumers at the age of 21 and older put emphasis on brand more than any other criteria when it comes to purchase gin, as of 2017. They seem to feel that a reputable brand name is synonymous with a high-quality beverage. But which are the reasons that would make them shift from their favorite brand?
Nearly one in every four U.S. consumers would switch from their favorite gin brand either on the recommendation of friends or in case of special occasions. While the first category is likely to be influenced by advice of their loved ones, the second would make the switch on family events, friendly gatherings or any other special occasion. Others, however, would also shift from their usual brand if it weren’t available on the spot. Advertisements in the meantime effect brand loyalty rather to a moderate extent with only 6% of the consumers being convinced to try another than their usual brand after seeing an ad.
Who drinks the most gin?
Gin is a popular beverage in Europe. Five of the top six gin-drinking countries in the world are from Europe while there is no country on the continent consuming as much of the clear spirit than Spain. As of 2017, on average, about 1.1 liter of gin per capita were consumed in Spain which is 0.34 liters more than second placed Belgium. United States ranks seventh with an average consumption of 0.21 liter per person. From 2013 to 2018, gin consumption has been on a decline in the U.S. while vodka and whiskey are steadily increasing their sales volumes.
Nearly one in every four U.S. consumers would switch from their favorite gin brand either on the recommendation of friends or in case of special occasions. While the first category is likely to be influenced by advice of their loved ones, the second would make the switch on family events, friendly gatherings or any other special occasion. Others, however, would also shift from their usual brand if it weren’t available on the spot. Advertisements in the meantime effect brand loyalty rather to a moderate extent with only 6% of the consumers being convinced to try another than their usual brand after seeing an ad.
Who drinks the most gin?
Gin is a popular beverage in Europe. Five of the top six gin-drinking countries in the world are from Europe while there is no country on the continent consuming as much of the clear spirit than Spain. As of 2017, on average, about 1.1 liter of gin per capita were consumed in Spain which is 0.34 liters more than second placed Belgium. United States ranks seventh with an average consumption of 0.21 liter per person. From 2013 to 2018, gin consumption has been on a decline in the U.S. while vodka and whiskey are steadily increasing their sales volumes.
