Sparkasse - Mobiles Bezahlen brand profile in Germany 2022
How high is the brand awareness of Sparkasse - Mobiles Bezahlen in Germany?
When it comes to digital payment users, brand awareness of Sparkasse - Mobiles Bezahlen is at 66% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Sparkasse - Mobiles Bezahlen in Germany?
In total, 23% of German digital payment users say they like Sparkasse - Mobiles Bezahlen. However, in actuality, among the 66% of German respondents who know Sparkasse - Mobiles Bezahlen, 35% of people like the brand.
What is the usage share of Sparkasse - Mobiles Bezahlen in Germany?
All in all, 20% of digital payment users in Germany use Sparkasse - Mobiles Bezahlen. That means, of the 66% who know the brand, 30% use them.
How loyal are the users of Sparkasse - Mobiles Bezahlen?
Around 18% of digital payment users in Germany say they are likely to use Sparkasse - Mobiles Bezahlen again. Set in relation to the 20% usage share of the brand, this means that 90% of their users show loyalty to the brand.
What's the buzz around Sparkasse - Mobiles Bezahlen in Germany?
In August 2022, about 7% of German digital payment users had heard about Sparkasse - Mobiles Bezahlen in the media, on social media, or in advertising over the past three months. Of the 66% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Sparkasse - Mobiles Bezahlen in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to digital payment users, brand awareness of Sparkasse - Mobiles Bezahlen is at 66% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Sparkasse - Mobiles Bezahlen in Germany?
In total, 23% of German digital payment users say they like Sparkasse - Mobiles Bezahlen. However, in actuality, among the 66% of German respondents who know Sparkasse - Mobiles Bezahlen, 35% of people like the brand.
What is the usage share of Sparkasse - Mobiles Bezahlen in Germany?
All in all, 20% of digital payment users in Germany use Sparkasse - Mobiles Bezahlen. That means, of the 66% who know the brand, 30% use them.
How loyal are the users of Sparkasse - Mobiles Bezahlen?
Around 18% of digital payment users in Germany say they are likely to use Sparkasse - Mobiles Bezahlen again. Set in relation to the 20% usage share of the brand, this means that 90% of their users show loyalty to the brand.
What's the buzz around Sparkasse - Mobiles Bezahlen in Germany?
In August 2022, about 7% of German digital payment users had heard about Sparkasse - Mobiles Bezahlen in the media, on social media, or in advertising over the past three months. Of the 66% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Sparkasse - Mobiles Bezahlen in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
