U.S. consumers' reasons for switching vodka brands 2017
When it comes to purchase vodka in the U.S., respondents at the age of 21 and older stated that quality is the decisive factor, closely followed by label. Not every brand can live up to the high standards of U.S. respondents who consume vodka more regularly than tea or red wine. So, what would make them switch their usual vodka brand?
Recommendations of friends or acquaintances would convince almost one third of the respondents to try a new vodka. This might have something to do with the fact that, of all people, they usually know best about one’s own taste. Special occasions depict another plausible reason for the respondents to drift away from the well-known. Price also plays a rather important role in this decision with 22% of the respondents likely to change their habits if another vodka brand would offer a more lucrative deal.
Leading vodka brands in the United States
When it comes to volume sales of leading vodka brands in the U.S., Smirnoff heads the ranking, having sold more than nine million 9-liter cases of vodka in 2018 followed by Tito’s Handmade Vodka with volume sales of 7.4 million 9-liter cases during the same period.
Recommendations of friends or acquaintances would convince almost one third of the respondents to try a new vodka. This might have something to do with the fact that, of all people, they usually know best about one’s own taste. Special occasions depict another plausible reason for the respondents to drift away from the well-known. Price also plays a rather important role in this decision with 22% of the respondents likely to change their habits if another vodka brand would offer a more lucrative deal.
Leading vodka brands in the United States
When it comes to volume sales of leading vodka brands in the U.S., Smirnoff heads the ranking, having sold more than nine million 9-liter cases of vodka in 2018 followed by Tito’s Handmade Vodka with volume sales of 7.4 million 9-liter cases during the same period.
