U.S. consumers' reasons for switching wine brands 2017

Published by
Alexander Kunst,
Sep 3, 2019
This statistic shows the results of a survey conducted in the United States in 2017 on reasons for switching wine brands. Some 32 percent of respondents stated that recommendations of friends/acquaintances would make them switch their usual wine brand.
The Survey Data Table for the Statista survey "Alcoholic Beverages in the United States 2017" contains the complete tables for the survey including various column headings.

What would make you switch your usual wine brand?

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Number of respondents

577 respondents

Age group

21 years and older

Special properties

respondents that buy wine

Supplementary notes

Multiple answers were possible.

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