L. Yltävä
Research expert
D2C e-commerce - statistics and facts
Over the last few years, the emerging direct-to-consumer (D2C) business model has disrupted and transformed the e-commerce industry. A growing number of companies design, manufacture, market, sell, and ship their products themselves, without intermediaries. These D2C companies can either be digitally native brands or established businesses. While the former category has been launched online, the latter consists of mostly traditional manufacturers and distributors. Thanks to D2C e-commerce, both types of companies can bypass conventional retailers and bring their products straight to customers via their online stores.
North America is home to the world's highest share of digitally-only D2C brands. In the United States, it was estimated that established brands generated around 135 billion U.S. dollars in e-commerce sales in 2023, compared to roughly 35 billion from digitally native brands. By 2025, these figures are forecast to reach 187 billion and 40 billion, respectively.
North America is home to the world's highest share of digitally-only D2C brands. In the United States, it was estimated that established brands generated around 135 billion U.S. dollars in e-commerce sales in 2023, compared to roughly 35 billion from digitally native brands. By 2025, these figures are forecast to reach 187 billion and 40 billion, respectively.
