Third-party cookie deprecation - statistics & facts
Key insights
- Share of marketers reliant on third-party cookies worldwide
- 75%
Detailed statistics
Reliance on third-party cookies among advertisers worldwide 2022
- Share of businesses that were accelerating readiness for a cookieless future or keeping it a high priority worldwide
- 59%
Detailed statistics
Share of brands preparing for third-party cookie deprecation worldwide 2022
- Share of global advertisers & publishers that believed their revenue would increase after cookie phase-out
- 48%
Detailed statistics
Anticipated impact of cookie deprecation on business revenue worldwide 2023
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Global digital advertising expenditure 2014-2026
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Digital advertising revenue in India 2018-2026
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Digital advertising revenue for major internet companies 2023-2027
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Digital advertising revenues of major internet companies worldwide in 2023 and 2027 (in billion U.S. dollars)
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Share of digital ad spends India 2023, by format
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Distribution of digital advertising expenditure across India in 2023, by format
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Leading digital advertising sectors in India in the third quarter of 2023, by ad volume share
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Digital advertising spending in the UK 2008-2022
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Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2022 (in billion GBP)
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Annual spending on digital signage advertising media in Japan from 2022 to 2023 with a forecast until 2027 (in billion Japanese yen)
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Leading digital advertising platforms in India Q3 2023, by type
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Leading digital advertising platforms in India in the third quarter of 2023, by type
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Leading digital advertising concerns worldwide 2023
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Distribution of digital advertising spending in Peru 2023, by format
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Market share of Big Tech in digital ad revenue in the U.S. 2008-2024
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Digital advertising touchpoints in Lithuania 2023
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Digital advertising spending India 2023, by format
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Digital advertising spending in India in 2023, by format (in billion Indian rupees)
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Digital's share in advertising spending in Chile 2014-2023
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Digital as a percentage of advertising spending in Chile from 2014 to 2023
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Digital video advertising spending in Peru 2021-2023
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Digital video advertising spending in Peru from 2021 to 2023 (in million U.S. dollars)
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Distribution of digital advertising spending in Chile 2023, by format
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Distribution of digital advertising spending in Chile in 2023, by format
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Digital advertising market value in France 2019 to 2024
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Digital advertising spending in France from 2019 to 2024 (in billion euros)
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Spending on digital advertising in South Korea 2023, by advertising format
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Annual spending on digital advertising in South Korea in 2023, by advertising format (in billion U.S. dollars)
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Digital audio advertising spending in Peru from 2021 to 2023 (in million U.S. dollars)
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Digital out-of-home (DOOH) advertising spending in Peru 2021-2023
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Number of digital advertising agencies in the U.S. 2019-2024
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Number of digital advertising agencies in the United States from 2019 to 2024 (in 1,000s)
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Revenue of digital advertising agencies in the U.S. 2019-2024
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Digital retail media ad spend in Europe 2019-2026
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Digital retail media advertising spending in Europe from 2019 to 2026 (in billion euros)
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Digital advertising spending in Turkey 2022, by category
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Companies with fastest-growing digital ad revenue worldwide 2022
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Leading digital advertising priorities in North America 2023
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Leading digital advertising priorities of enterprise marketers in North America as of October 2023
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Reach of the leading digital advertising marketers in Germany March 2023
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Reach of the leading digital advertising marketers in Germany in March 2023 (in million unique users)
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Digital advertising spending worldwide 2021-2026
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Digital advertising spending worldwide from 2021 to 2026 (in billion U.S. dollars)
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Employment at digital advertising agencies in the U.S. 2018-2023
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Number of employees at digital advertising agencies in the United States from 2018 to 2023 (in 1,000s)
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Digital advertising spending change in Canada 2023-2025
Digital advertising spending change in Canada 2023-2025
Digital advertising expenditure growth in Canada from 2023 to 2025
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Wages at digital advertising agencies in the U.S. 2014-2022
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Digital advertising spending in the U.S. 2021-2027
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Digital advertising expenditure in Austria from 2012 to 2022 (in million euros)
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Digital advertising expenditure in Russia 2022, by segment
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Digital advertising expenditure in Russia in 2022, by segment (in billion Russian rubles)
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Digital video advertising spending in Hungary from 2012 to 2022 (in million forints)
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Digital advertising expenditure in Austria 2022, by format
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Gross digital advertising spending in Austria in 2022, by format (in million euros)
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Digital advertising growth rate in Turkey 2014-2022
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Digital advertising growth rate in Turkey from 2014 to 2022
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Digital advertising expenditure in Turkey 2007-2021, by type
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Spending on digital advertising in Turkey from 2007 to 2021, by type (in million Turkish lira)
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Digital advertising spending in Turkey 2022, by type and device
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Digital advertising spending in Turkey in 2022, by type and device (in billion Turkish lira)
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Distribution of digital advertising spending in Hungary 2022, by segment
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Digital advertising spending in Peru 2023, by format
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Digital advertising spending in Peru in 2023, by format (in million U.S. dollars)
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Distribution of e-commerce digital advertising expenditure in India 2022, by format
Distribution of e-commerce digital advertising expenditure in India 2022, by format
Distribution of digital advertising expenditure in the e-commerce industry across India in 2022, by format
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Share of pharmaceutical digital advertising expenditure in India 2022, by format
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Distribution of digital advertising expenditure in the pharmaceutical industry across India in 2022, by format
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