During a late 2023 survey carried out among programmatic advertising teams from the United States, 28 percent of respondents stated their companies already had a working addressable cookieless solution; 55 percent said that such solution had been presented but they lack either scale and accurancy or adoption.
Progress in finding a solution that enables audience targeting in cookieless environments among programmatic teams the United States by the end of 2023
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- Italy: key figures about web traffic with consent management system 2018
- Europe: web traffic with consent management system 2018, by country
- U.S. dollar sales of private label cookies & crackers 2016, by segment
- Packages of Murray Sugar Free cookies eaten in the U.S. 2020
- Sales volume of cookies in Canada 2013-2018
- Turkish chocolate and biscuit market value 2015 and 2020
- Sales revenue of fairtrade snacks, cookies and pastries in Sweden 2010-2016
- Colombia: cookies sales revenue 2012-2022
- Brazil: cookies import value 2018, by type & country of origin
- Mexico: show business sector online advertising share of voice 2015-2017
- Online sources of information on luxury goods in China 2011
- Monthly newly added online advertisers in China 2012
- Internet users deleting or blocking cookies in Germany 2013-2015
- Sales volume of cookies in Canada 2006-2016
- Retail sales value of cookies in China 2009-2019
- Dollar sales of the leading U.S. cookie/cookie bar mix companies 2015
- Share of brands ready for first-party IDs worldwide 2020
- Packages of Entenmann's cookies eaten in the U.S. 2020
MarketingCharts. (February 22, 2024). Progress in finding a solution that enables audience targeting in cookieless environments among programmatic teams the United States by the end of 2023 [Graph]. In Statista. Retrieved May 11, 2024, from https://www.statista.com/statistics/1222326/third-party-cookies-identity-solution-usa/
MarketingCharts. "Progress in finding a solution that enables audience targeting in cookieless environments among programmatic teams the United States by the end of 2023." Chart. February 22, 2024. Statista. Accessed May 11, 2024. https://www.statista.com/statistics/1222326/third-party-cookies-identity-solution-usa/
MarketingCharts. (2024). Progress in finding a solution that enables audience targeting in cookieless environments among programmatic teams the United States by the end of 2023. Statista. Statista Inc.. Accessed: May 11, 2024. https://www.statista.com/statistics/1222326/third-party-cookies-identity-solution-usa/
MarketingCharts. "Progress in Finding a Solution That Enables Audience Targeting in Cookieless Environments among Programmatic Teams The United States by The End of 2023." Statista, Statista Inc., 22 Feb 2024, https://www.statista.com/statistics/1222326/third-party-cookies-identity-solution-usa/
MarketingCharts, Progress in finding a solution that enables audience targeting in cookieless environments among programmatic teams the United States by the end of 2023 Statista, https://www.statista.com/statistics/1222326/third-party-cookies-identity-solution-usa/ (last visited May 11, 2024)
Progress in finding a solution that enables audience targeting in cookieless environments among programmatic teams the United States by the end of 2023 [Graph], MarketingCharts, February 22, 2024. [Online]. Available: https://www.statista.com/statistics/1222326/third-party-cookies-identity-solution-usa/