Impact of third-party cookie deprecation on businesses worldwide 2022

Published by Statista Research Department, Jun 30, 2023
During a survey carried out in late 2022, more than 75 percent of responding full-time marketing and customer experience leaders from the United Kingdom (UK) stated that they expected the end of third-party cookies would hurt their businesses. As many as 16 percent said they believed the end of cookies would "devastate" them.

Impact of third-party cookie deprecation on businesses according to marketing and customer experience leaders worldwide as of November 2022

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

March 2023

Region

Worldwide

Survey time period

November 8 to 22, 2022

Number of respondents

2,667 full-time marketing and customer experience leaders

Supplementary notes

* The source states that "over three-quarters of leaders expect the end of third-party cookies will hurt their businesses".
The survey was carried out in the following countries: Australia, France, Germany, India, Japan, New Zealand, the United Kingdom, and the United States.

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Statistics on

About the industry

10

About the region

9

Other regions

10

Related statistics

10

Further related statistics

1

Further Content: You might find this interesting as well

Statistics

Topics

Third-party cookie deprecationGoogleMarketing technologyData usage in marketing and advertisingDigital advertising worldwide
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.
Menu