Use of GA4 in place of 3rd-party cookies in the UK 2023

Published by Statista Research Department, Sep 6, 2023
During an April 2024 survey carried out among retail and e-commerce advertising decision-makers from the United Kingdom (UK), 84 percent of respondents stated they planned to use Google Analytics 4 (GA4) after the phase-out of third-party cookies in Chrome in 2024. GA4 was ruled uncompliant with the European Union's General Data Protection Regulation (GDPR) in 2022.

Share of advertising decision-makers from the United Kingdom (UK) who were planning to use Google Analytics 4 after the phase-out of third-party cookies as of April 2023

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

August 2023

Region

United Kingdom

Survey time period

April 2023

Number of respondents

150 respondents

Special properties

among advertising decision-makers from retail and e-commerce

Method of interview

Online survey

Supplementary notes

The survey was carried out among CMOs, marketing directors/VPs, ecommerce directors/VPs, heads of data, heads of analytics, and performance marketing directors.

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Digital advertising in the United Kingdom (UK) "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Digital advertising in the United Kingdom (UK)

Overview of the European market

6

Overview of the UK market

6

Formats

5

Mobile

6

Consumer insights

8

Spotlight: Deprecation of third-party cookies

5

Further Content: You might find this interesting as well

Topics

Third-party cookie deprecationGoogleMarketing technologyData usage in marketing and advertisingDigital advertising worldwide
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.
Menu