Kasia Davies
Research expert covering the German market
Under Armour - statistics & facts
It took one prototype called the "Shorty" to propel one Baltimore-based sporting goods business through the ranks. Under Armour started with a simple plan to make a superior T-shirt. A shirt that provided compression and took perspiration off your skin rather than absorb it. A shirt that worked with your body to regulate temperature and enhance performance. Under Armour is the originator of performance apparel - sportswear engineered to keep athletes cool, dry, and light throughout the course of a game, practice, or workout. Over the years since, the company has grown and expanded significantly, generating a total of over five and a half billion U.S. dollars in global net revenue in its 2024 fiscal year.
For fiscal 2025, Under Armour has announced restructuring plans in order to become more financially and operationally effective. The company intends to do so by working on cost management and simplifying its business to focus on core fundamentals.
From humble beginnings to one of the major players
Under Armour, Inc. is an American sporting goods manufacturer that supplies athletic and casual apparel, as well as footwear. Although it was founded in 1996, and is therefore much younger than established athletic apparel market leaders Nike and adidas, Under Armour generated the sixth-highest revenue of athletic apparel, accessories and footwear globally, making it one of the most valuable sports business brands in the world today.Key figures of Under Armour
As of 2024, Under Armour employed an estimated fifteen thousand people and has offices and locations all over the world. Many of the company’s factory house stores were located in the United States. At roughly three and a half billion U.S. dollars’ worth of net revenue in fiscal year 2024, this is also where Under Armour generates the majority of its sales. The manufacturer’s most lucrative product category is its apparel segment, which represented approximately two-thirds of Under Armour’s total sales. Footwear, on the other hand, only accounted for about a quarter of the company’s net sales, which is a contrast compared to some of the company's main competitors.For fiscal 2025, Under Armour has announced restructuring plans in order to become more financially and operationally effective. The company intends to do so by working on cost management and simplifying its business to focus on core fundamentals.
