Under Armour brand profile in the UK 2023

How high is the brand awareness of Under Armour in the UK?
When it comes to sportswear users, brand awareness of Under Armour is at 87 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Under Armour in the UK?
In total, 33 percent of UK sportswear users say they like Under Armour. However, in actuality, among the 87 percent of UK respondents who know Under Armour, 38 percent of people like the brand.

What is the usage share of Under Armour in the UK?
All in all, 27 percent of sportswear users in the UK use Under Armour. That means, of the 87 percent who know the brand, 31 percent use them.

How loyal are the owners of Under Armour?
Around 22 percent of sportswear users in the UK say they are likely to use Under Armour again. Set in relation to the 27 percent usage share of the brand, this means that 81 percent of their owners show loyalty to the brand.

What's the buzz around Under Armour in the UK?
In November 2023, about 14 percent of UK sportswear users had heard about Under Armour in the media, on social media, or in advertising over the past three months. Of the 87 percent who know the brand, that's 16 percent, meaning at the time of the survey there's little buzz around Under Armour in the UK.

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