Under Armour brand profile in Germany 2024
How high is the brand awareness of Under Armour in Germany?
When it comes to sportswear users, brand awareness of Under Armour is at 61 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Under Armour in Germany?
In total, 17 percent of German sportswear users say they like Under Armour. However, in actuality, among the 61 percent of German respondents who know Under Armour, 28 percent of people like the brand.
What is the usage share of Under Armour in Germany?
All in all, 14 percent of sportswear users in Germany use Under Armour. That means, of the 61 percent who know the brand, 23 percent use them.
How loyal are the owners of Under Armour?
Around 11 percent of sportswear users in Germany say they are likely to use Under Armour again. Set in relation to the 14 percent usage share of the brand, this means that 79 percent of their owners show loyalty to the brand.
What's the buzz around Under Armour in Germany?
In March 2024, about 7 percent of German sportswear users had heard about Under Armour in the media, on social media, or in advertising over the past three months. Of the 61 percent who know the brand, that's 11 percent, meaning at the time of the survey there's little buzz around Under Armour in Germany.
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