Under Armour brand profile in the United States 2024
How high is the brand awareness of Under Armour in the United States?
When it comes to sportswear owners, brand awareness of Under Armour is at 90% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Under Armour in the United States?
In total, 49% of U.S. sportswear owners say they like Under Armour. However, in actuality, among the 90% of U.S. respondents who know Under Armour, 54% of people like the brand.
What is the usage share of Under Armour in the United States?
All in all, 41% of sportswear owners in the United States own Under Armour. That means, of the 90% who know the brand, 46% own them.
How loyal are the owners of Under Armour?
Around 34% of sportswear owners in the United States say they are likely to purchase Under Armour again. Set in relation to the 41% usage share of the brand, this means that 83% of their owners show loyalty to the brand.
What's the buzz around Under Armour in the United States?
In March 2024, about 27% of U.S. sportswear owners had heard about Under Armour in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 30%, meaning at the time of the survey there's some buzz around Under Armour in the United States.
When it comes to sportswear owners, brand awareness of Under Armour is at 90% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Under Armour in the United States?
In total, 49% of U.S. sportswear owners say they like Under Armour. However, in actuality, among the 90% of U.S. respondents who know Under Armour, 54% of people like the brand.
What is the usage share of Under Armour in the United States?
All in all, 41% of sportswear owners in the United States own Under Armour. That means, of the 90% who know the brand, 46% own them.
How loyal are the owners of Under Armour?
Around 34% of sportswear owners in the United States say they are likely to purchase Under Armour again. Set in relation to the 41% usage share of the brand, this means that 83% of their owners show loyalty to the brand.
What's the buzz around Under Armour in the United States?
In March 2024, about 27% of U.S. sportswear owners had heard about Under Armour in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 30%, meaning at the time of the survey there's some buzz around Under Armour in the United States.
