U.S. third-party audience data spend 2020, by type and channel

Spending on third-party marketing-related audience data in the United States in 2020, by type

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Release date

March 2021

Region

United States

Survey time period

2020

Supplementary notes

Audience data refers to the identity of consumer and B2B audience members, for example their email address, historical behaviors, IP addresses and so on, and also incorporates how these audience members interact with commercial brands including purchase activity, communication preferences and media consumption.

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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
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per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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