U.S. third-party audience data spend 2020, by type and channel

Spending on third-party marketing-related audience data in the United States in 2020, by type

CharacteristicSpending in million U.S. dollars
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Statistic: Spending on third-party marketing-related audience data in the United States in 2020, by type (in billion U.S. dollars)
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Release date

March 2021

Region

United States

Survey time period

2020

Supplementary notes

Audience data refers to the identity of consumer and B2B audience members, for example their email address, historical behaviors, IP addresses and so on, and also incorporates how these audience members interact with commercial brands including purchase activity, communication preferences and media consumption.

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