video-on-demand users in Italy 2027

The number of users is forecast to experience significant growth in all segments in 2027. Particularly striking is the exceptionally strong increase of the segment Video Streaming (SVoD) towards the end of the forecast period. The value amounting to one million users stands out significantly from the average changes, which are estimated at 0.39 million users.

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Number of video-on-demand users in Italy from 2017 to 2027, by segment (in millions)

Characteristic	Video-on-Demand	Advertising Video-on-Demand (AVOD)	Video Streaming (SVoD)	Free ad-supported streaming TV (FAST)	Pay-per-View (TVoD)	Video Downloads (EST)
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-	-	-	-	-	-	-
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-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-

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Supplementary notes

Data provided by Statista Market Insights are estimates.

Digital Media is defined as audiovisual media contents and applications that are distributed directly over the internet. This includes digital video contents (e.g. movies, series and TV shows), digital music provided as download or internet-stream as well as digital games for different devices and electronically published content such as eBooks, eMagazines or ePapers.

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