Video-on-Demand - Revenue in China 2027

The revenue is forecast to experience significant growth in all segments in 2027. Especially notable is the remarkably robust growth observed in the Video Streaming (SVoD) segment as we approach the end of the forecast period. This value, reaching 2 billion U.S. dollars, stands out significantly compared to the average changes, which are estimated at 516.86 million U.S. dollars.

Find other insights concerning similar markets and segments, such as a comparison of average revenue per unit (ARPU) in China and a comparison of revenue growth in the United States.

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Forecast of Video-on-Demand revenue by segment in China from 2019 to 2027 (in million U.S. dollar)

Characteristic	Video Streaming (SVoD)	Advertising Video-on-Demand (AVOD)	Pay-per-View (TVoD)	Video Downloads (EST)	Free ad-supported streaming TV (FAST)
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

Video on Demand (VoD) refers to a digital media distribution model where users can access and watch video content at their convenience, usually through an online platform or service. With VoD, users have the flexibility to choose what content they want to watch, when they want to watch it, and how they want to consume it. This allows users to stream or download video content on demand, without the need for traditional broadcasting schedules or physical media. VoD platforms typically offer a wide range of content, including movies, TV shows, documentaries, and other video content, which can be accessed and viewed instantly or stored for later viewing. VoD has become increasingly popular in recent years, offering convenience, flexibility, and a personalized viewing experience for users.

Structure:

The market consists of several markets, namely Video Streaming (SVoD), which is streaming on a subscription basis, Pay-per-View (TVoD), which is paying for digital video content and watch it online, Video Downloads (EST), which is the download of digital video content and Advertising (AVoD), which is the advertising in video streaming.

Additional Information:

The market comprises revenues, users, average revenue per user, and penetration rates. Revenues are generated through purchases and subscriptions. Market numbers for video-on-demand can also be found in the OTT video market. Key players in the market are companies, such as Netflix, Amazon or Disney+.

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