Video-on-Demand - ARPU in China 2027

Over the forecast period until 2027, the ARPU is forecast to exhibit fluctuations among the six segments. In general, the indicator appears to exhibit a positive trend, with more segments showing increasing values rather than decreasing values until 2027. Among them, the segment Video Streaming (SVoD) attains the highest value throughout the entire period, reaching 56 U.S. dollars.

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Forecast of Video-on-Demand ARPU by segment in China from 2019 to 2027 (in U.S. dollar)

Characteristic	Video Streaming (SVoD)	Video-on-Demand	Advertising Video-on-Demand (AVOD)	Pay-per-View (TVoD)	Video Downloads (EST)	Free ad-supported streaming TV (FAST)
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-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-

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Supplementary notes

Data provided by Statista Market Insights are estimates.

Digital Media is defined as audiovisual media contents and applications that are distributed directly over the internet. This includes digital video contents (e.g. movies, series and TV shows), digital music provided as download or internet-stream as well as digital games for different devices and electronically published content such as eBooks, eMagazines or ePapers.

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