Video-on-Demand - Users in China 2027

The number of users is forecast to experience significant growth in all segments in 2027. However, it is evident that the growth of all six segments decelerates during the later stages of the forecast period. Specifically, the segment Video Downloads (EST) shows the smallest increase at 2027, with a value of 1.2 million users.

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Forecast of Video-on-Demand users by segment in China from 2019 to 2027 (in million)

Characteristic	Video-on-Demand	Advertising Video-on-Demand (AVOD)	Video Streaming (SVoD)	Video Downloads (EST)	Free ad-supported streaming TV (FAST)	Pay-per-View (TVoD)
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Digital Media is defined as audiovisual media contents and applications that are distributed directly over the internet. This includes digital video contents (e.g. movies, series and TV shows), digital music provided as download or internet-stream as well as digital games for different devices and electronically published content such as eBooks, eMagazines or ePapers.

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