In the third quarter of 2023, cookie-based buys accounted for 87 percent of programmatic ad buys in the travel industry as well as in the food and drink industry. The share was lowest for the retail industry, where it stood at 78 percent.
Share of cookie-based vs cookie alternative programmatic advertising buys in the United States in 3rd quarter 2023, by industry
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eMarketer (@eMarketer). (January 4, 2024). Share of cookie-based vs cookie alternative programmatic advertising buys in the United States in 3rd quarter 2023, by industry [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/447509/cookie-based-cookieless-programmatic-ad-spend-usa/
eMarketer (@eMarketer). "Share of cookie-based vs cookie alternative programmatic advertising buys in the United States in 3rd quarter 2023, by industry." Chart. January 4, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/447509/cookie-based-cookieless-programmatic-ad-spend-usa/
eMarketer (@eMarketer). (2024). Share of cookie-based vs cookie alternative programmatic advertising buys in the United States in 3rd quarter 2023, by industry. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/447509/cookie-based-cookieless-programmatic-ad-spend-usa/
eMarketer (@eMarketer). "Share of Cookie-based Vs Cookie Alternative Programmatic Advertising Buys in The United States in 3rd Quarter 2023, by Industry." Statista, Statista Inc., 4 Jan 2024, https://www.statista.com/statistics/447509/cookie-based-cookieless-programmatic-ad-spend-usa/
eMarketer (@eMarketer), Share of cookie-based vs cookie alternative programmatic advertising buys in the United States in 3rd quarter 2023, by industry Statista, https://www.statista.com/statistics/447509/cookie-based-cookieless-programmatic-ad-spend-usa/ (last visited December 22, 2024)
Share of cookie-based vs cookie alternative programmatic advertising buys in the United States in 3rd quarter 2023, by industry [Graph], eMarketer (@eMarketer), January 4, 2024. [Online]. Available: https://www.statista.com/statistics/447509/cookie-based-cookieless-programmatic-ad-spend-usa/
