Bakery share of snacks in the UK & Ireland 2014, by type

This statistic shows the sweet bakery share of snacks eaten in the United Kingdom and Ireland 2014, by type. According to the survey conducted for Bord Bia Irish Food Board, on 9 percent of 'snacking occasions' in the UK and Ireland respondents ate a sweet bakery product. Of these occasions, cookies made up 2 percent of sweet bakery snacks eaten.

Sweet bakery share of snacking occasions in the United Kingdom (UK) and Ireland 2014, by type

Characteristic	Share of snacking occasions
Any sweet bakery	9%
Fresh sponges/cakes/cupcakes	3%
Cookies	2%
Tarts, pies, crumbles	2%
Muffins/danish/croissants	1%
Ambient (pre-packaged bakery)	1%

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Release date

March 2014

More information

Region

Ireland, United Kingdom

Survey time period

2014

Number of respondents

3,000 respondents

Special properties

614 snacking occasions*

Method of interview

Online survey

Supplementary notes

* Research was conducted in two phases as follows:
Qualitative: four focus groups with 16-35 year olds in Ireland and several online discussion groups in the UK, with 56 respondents broken down by life stage and region.
Quantitative: online survey across Ireland and the UK with nationally represetative sample of 3,000 respondents, plus additional data from mums recording a 'snacking' diary for kids aged 10-15 years (= 4,886 snacking occasions).

The source states that findings between Ireland and the UK were very similar and therefore outlined figures are an average across both markets. In total the data covers 12,244 snacking occasions.

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