During a 2023 survey carried out among media strategists, planners and buyers from North America who worked on programmatic campaigns, it was found that behavioral and interest/intent data were third-party data types used most in digital advertising campaigns, both named by 89 percent of respondents. Demo and lifestyle data followed, mentioned by 78 and 72 percent, respectively.
Types of third-party data in digital advertising campaigns in North America as of December 2022
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Types of third-party data in digital advertising campaigns in North America as of December 2022
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Agility PR Solutions. (December 31, 2022). Types of third-party data in digital advertising campaigns in North America as of December 2022 [Graph]. In Statista. Retrieved May 05, 2025, from https://www.statista.com/statistics/258782/use-of-third-party-data-in-digital-ad-campaigns-in-the-us-by-advertiser/
Agility PR Solutions. "Types of third-party data in digital advertising campaigns in North America as of December 2022." Chart. December 31, 2022. Statista. Accessed May 05, 2025. https://www.statista.com/statistics/258782/use-of-third-party-data-in-digital-ad-campaigns-in-the-us-by-advertiser/
Agility PR Solutions. (2022). Types of third-party data in digital advertising campaigns in North America as of December 2022. Statista. Statista Inc.. Accessed: May 05, 2025. https://www.statista.com/statistics/258782/use-of-third-party-data-in-digital-ad-campaigns-in-the-us-by-advertiser/
Agility PR Solutions. "Types of Third-party Data in Digital Advertising Campaigns in North America as of December 2022." Statista, Statista Inc., 31 Dec 2022, https://www.statista.com/statistics/258782/use-of-third-party-data-in-digital-ad-campaigns-in-the-us-by-advertiser/
Agility PR Solutions, Types of third-party data in digital advertising campaigns in North America as of December 2022 Statista, https://www.statista.com/statistics/258782/use-of-third-party-data-in-digital-ad-campaigns-in-the-us-by-advertiser/ (last visited May 05, 2025)
Types of third-party data in digital advertising campaigns in North America as of December 2022 [Graph], Agility PR Solutions, December 31, 2022. [Online]. Available: https://www.statista.com/statistics/258782/use-of-third-party-data-in-digital-ad-campaigns-in-the-us-by-advertiser/
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