Privacy criteria used for selecting identity solutions worldwide 2024

Published by Statista Research Department, Nov 12, 2024

During a mid-2023 survey carried out among advertising industry professionals worldwide, scale was the most important criterion applied when selecting a third-party cookie replacement solution, named by 48 percent of respondents. Security ranked second, with 31 percent. 

Characteristics most important for advertising professionals when evaluating identity solutions from a privacy standpoint worldwide as of August 2024

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Release date

October 2024

Region

Worldwide

Survey time period

July and August 2024

Number of respondents

202 respondents

Special properties

among advertisers, publishers, AdTech platforms, as well as others (nine percent)

Supplementary notes

Regional distibution of survey respondents:

  • 38 percent from Europe, the Middle East and Africa,
  • 28 percent from North America,
  • 19 percent from Asia Pacific,
  • 16 percent from Latin America and the Carribean.

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Topics

Third-party cookie deprecationGoogleMarketing technologyDigital advertising worldwideUtiq
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