Share of ad professionals who tested Privacy Sandbox worldwide 2024

Published by
Michele Majidi,
Nov 12, 2024

During a summer 2024 survey, 36 percent of responding advertising professionals from around the globe stated their companies had already tested the Privacy Sandbox. Another 22 percent were planning to do so. 

Share of advertising professionals who tested Google's Privacy Sandbox worldwide as of August 2024

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Release date

October 2024

Region

Worldwide

Survey time period

July and August 2024

Number of respondents

202 respondents

Special properties

among advertisers, publishers, AdTech platforms, as well as others (nine percent)

Supplementary notes

Regional distibution of survey respondents:

  • 38 percent from Europe, the Middle East and Africa,
  • 28 percent from North America,
  • 19 percent from Asia Pacific,
  • 16 percent from Latin America and the Carribean.

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Topics

Third-party cookie deprecationGoogleMarketing technologyDigital advertising worldwideUtiq
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