Behavioral data marketers collect worldwide 2024

Published by Statista Research Department, Jun 25, 2024

During a survey carried out among decision-makers in charge of customer engagement/retention strategy from 20 countries worldwide, 68 percent of respondents stated that they collected customer channel engagement data. 

Share of marketers who collected selected behavioral data worldwide as of January 2024

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Release date

April 2024

Region

Worldwide

Survey time period

January 2024

Number of respondents

1,203 respondents

Special properties

among decision-makers in charge of customer engagement/retention strategy

Method of interview

Online survey

Supplementary notes

The survey was carried our among 1,203 respondents from 20 countries; 25 percent of respondents was based in the United States.

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