During a survey carried out among decision-makers in charge of customer engagement/retention strategy from 20 countries worldwide, 84 percent of respondents stated that they thought it was important or critical to collect customer channel engagement data; three in four named real-time experience in this context.
Importance of collecting selected behavioral data as perceived by marketers worldwide as of January 2024
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Forrester Research, & Acoustic. (April 30, 2024). Importance of collecting selected behavioral data as perceived by marketers worldwide as of January 2024 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1470128/importance-collect-data-worldwide/
Forrester Research, und Acoustic. "Importance of collecting selected behavioral data as perceived by marketers worldwide as of January 2024." Chart. April 30, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1470128/importance-collect-data-worldwide/
Forrester Research, Acoustic. (2024). Importance of collecting selected behavioral data as perceived by marketers worldwide as of January 2024. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1470128/importance-collect-data-worldwide/
Forrester Research, and Acoustic. "Importance of Collecting Selected Behavioral Data as Perceived by Marketers Worldwide as of January 2024." Statista, Statista Inc., 30 Apr 2024, https://www.statista.com/statistics/1470128/importance-collect-data-worldwide/
Forrester Research & Acoustic, Importance of collecting selected behavioral data as perceived by marketers worldwide as of January 2024 Statista, https://www.statista.com/statistics/1470128/importance-collect-data-worldwide/ (last visited December 30, 2024)
Importance of collecting selected behavioral data as perceived by marketers worldwide as of January 2024 [Graph], Forrester Research, & Acoustic, April 30, 2024. [Online]. Available: https://www.statista.com/statistics/1470128/importance-collect-data-worldwide/
