During a 2024 survey carried out among marketers from the United Kingdom (UK), 34 percent of respondents said they were (somewhat or very) familiar with targeting methods that did not rely on third-party cookies such as contextual targeting or first-party data. On the other hand, 56 percent of respondents said they were not (very or at all) familiar with them.
Level of familiarity with third-party cookie replacement solutions among marketers in the United Kingdom (UK) as of May 2024
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Share of respondents
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YouGov. (May 15, 2024). Level of familiarity with third-party cookie replacement solutions among marketers in the United Kingdom (UK) as of May 2024 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1469155/familiarity-solutions-cookie-deprecation-uk/
YouGov. "Level of familiarity with third-party cookie replacement solutions among marketers in the United Kingdom (UK) as of May 2024." Chart. May 15, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1469155/familiarity-solutions-cookie-deprecation-uk/
YouGov. (2024). Level of familiarity with third-party cookie replacement solutions among marketers in the United Kingdom (UK) as of May 2024. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1469155/familiarity-solutions-cookie-deprecation-uk/
YouGov. "Level of Familiarity with Third-party Cookie Replacement Solutions among Marketers in The United Kingdom (Uk) as of May 2024." Statista, Statista Inc., 15 May 2024, https://www.statista.com/statistics/1469155/familiarity-solutions-cookie-deprecation-uk/
YouGov, Level of familiarity with third-party cookie replacement solutions among marketers in the United Kingdom (UK) as of May 2024 Statista, https://www.statista.com/statistics/1469155/familiarity-solutions-cookie-deprecation-uk/ (last visited July 22, 2024)
Level of familiarity with third-party cookie replacement solutions among marketers in the United Kingdom (UK) as of May 2024 [Graph], YouGov, May 15, 2024. [Online]. Available: https://www.statista.com/statistics/1469155/familiarity-solutions-cookie-deprecation-uk/