In an early 2024 survey among advertising professionals from Europe, approximately 76 percent of respondents stated they understood the full extent of their third-party cookie dependency. Around 13 percent indicated they don't, and 11 percent expressed uncertainty.
Share of advertising industry professionals who understood the full extent of their third-party cookie dependency in Europe as of February 2024
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Share of respondents
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Original question: “Do you understand the full extent of your third-party cookie dependency?” The source does not provide a survey date. The date provided is the publication date.
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IAB Europe. (February 28, 2024). Share of advertising industry professionals who understood the full extent of their third-party cookie dependency in Europe as of February 2024 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1466996/understanding-third-party-cookie-deprecation-europe/
IAB Europe. "Share of advertising industry professionals who understood the full extent of their third-party cookie dependency in Europe as of February 2024." Chart. February 28, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1466996/understanding-third-party-cookie-deprecation-europe/
IAB Europe. (2024). Share of advertising industry professionals who understood the full extent of their third-party cookie dependency in Europe as of February 2024. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1466996/understanding-third-party-cookie-deprecation-europe/
IAB Europe. "Share of Advertising Industry Professionals Who Understood The Full Extent of Their Third-party Cookie Dependency in Europe as of February 2024." Statista, Statista Inc., 28 Feb 2024, https://www.statista.com/statistics/1466996/understanding-third-party-cookie-deprecation-europe/
IAB Europe, Share of advertising industry professionals who understood the full extent of their third-party cookie dependency in Europe as of February 2024 Statista, https://www.statista.com/statistics/1466996/understanding-third-party-cookie-deprecation-europe/ (last visited July 22, 2024)
Share of advertising industry professionals who understood the full extent of their third-party cookie dependency in Europe as of February 2024 [Graph], IAB Europe, February 28, 2024. [Online]. Available: https://www.statista.com/statistics/1466996/understanding-third-party-cookie-deprecation-europe/