During an early 2024 survey conducted among advertising professionals from Europe, over half (57 percent) of respondents believed that deprecating third-party cookies was the right thing to do. Approximately 1 in 4 disagreed, while the remainder were unsure.
Share of advertising industry professionals who thought that deprecating third-party cookies was the right thing to do as of February 2024
Original question: "Do you think that deprecating third-party cookies is the right thing to do?"Â The source does not provide a survey date. The date provided is the publication date.
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IAB Europe. (February 28, 2024). Share of advertising industry professionals who thought that deprecating third-party cookies was the right thing to do as of February 2024 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1466921/attitudes-third-party-cookies-deprecation-europe/
IAB Europe. "Share of advertising industry professionals who thought that deprecating third-party cookies was the right thing to do as of February 2024." Chart. February 28, 2024. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1466921/attitudes-third-party-cookies-deprecation-europe/
IAB Europe. (2024). Share of advertising industry professionals who thought that deprecating third-party cookies was the right thing to do as of February 2024. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1466921/attitudes-third-party-cookies-deprecation-europe/
IAB Europe. "Share of Advertising Industry Professionals Who Thought That Deprecating Third-party Cookies Was The Right Thing to Do as of February 2024." Statista, Statista Inc., 28 Feb 2024, https://www.statista.com/statistics/1466921/attitudes-third-party-cookies-deprecation-europe/
IAB Europe, Share of advertising industry professionals who thought that deprecating third-party cookies was the right thing to do as of February 2024 Statista, https://www.statista.com/statistics/1466921/attitudes-third-party-cookies-deprecation-europe/ (last visited October 02, 2024)
Share of advertising industry professionals who thought that deprecating third-party cookies was the right thing to do as of February 2024 [Graph], IAB Europe, February 28, 2024. [Online]. Available: https://www.statista.com/statistics/1466921/attitudes-third-party-cookies-deprecation-europe/