3rd-party cookie deprecation readiness in Europe 2024| Statista

During an early 2024 survey carried out among advertising professionals from Europe, 57 percent of respondents from AdTech strongly agreed that the companies they worked for were prepared for the deprecation of third-party cookies. Aong advertisers, 14 percent said the same.

Readiness for third-party cookie deprecation according to advertising industry professionals in Europe as of August 2024, by stakeholder type

Characteristic	Advertisers	Agencies	Publishers	AdTech
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Statistic: Readiness for third-party cookie deprecation according to advertising industry professionals in Europe as of August 2024, by stakeholder type

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In cooperation with

IAB Europe

Release date

November 2024

More information

Region

Europe

Survey time period

July and August 2024

Number of respondents

254 respondents

Special properties

among advertisers, agencies, publishers and ad tech vendors in 31 markets, with respondents having both pan-European and global remits

Method of interview

Online survey

Supplementary notes

Original question: "Overall, do you agree that you/your company is prepared for the deprecation of third-party cookies?"
The source does not provide a survey date. The date provided is the publication date.

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