During an early 2024 survey carried out among advertising professionals from Europe, 57 percent of respondents from AdTech strongly agreed that the companies they worked for were prepared for the deprecation of third-party cookies. Aong advertisers, 14 percent said the same.
Readiness for third-party cookie deprecation according to advertising industry professionals in Europe as of August 2024, by stakeholder type
among advertisers, agencies, publishers and ad tech vendors in 31 markets, with respondents having both pan-European and global remits
Method of interview
Online survey
Supplementary notes
Original question: "Overall, do you agree that you/your company is
prepared for the deprecation of third-party cookies?"
The source does not provide a survey date. The date provided is the publication date.
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IAB Europe. (November 4, 2024). Readiness for third-party cookie deprecation according to advertising industry professionals in Europe as of August 2024, by stakeholder type [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1465223/readiness-third-party-cookie-deprecation-europe/
IAB Europe. "Readiness for third-party cookie deprecation according to advertising industry professionals in Europe as of August 2024, by stakeholder type." Chart. November 4, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1465223/readiness-third-party-cookie-deprecation-europe/
IAB Europe. (2024). Readiness for third-party cookie deprecation according to advertising industry professionals in Europe as of August 2024, by stakeholder type. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1465223/readiness-third-party-cookie-deprecation-europe/
IAB Europe. "Readiness for Third-party Cookie Deprecation According to Advertising Industry Professionals in Europe as of August 2024, by Stakeholder Type." Statista, Statista Inc., 4 Nov 2024, https://www.statista.com/statistics/1465223/readiness-third-party-cookie-deprecation-europe/
IAB Europe, Readiness for third-party cookie deprecation according to advertising industry professionals in Europe as of August 2024, by stakeholder type Statista, https://www.statista.com/statistics/1465223/readiness-third-party-cookie-deprecation-europe/ (last visited December 30, 2024)
Readiness for third-party cookie deprecation according to advertising industry professionals in Europe as of August 2024, by stakeholder type [Graph], IAB Europe, November 4, 2024. [Online]. Available: https://www.statista.com/statistics/1465223/readiness-third-party-cookie-deprecation-europe/
