During an early 2024 survey carried out among advertising professionals from Europe, roughly half of respondents agreed that the companies they worked for were prepared for the deprecation of third-party cookies. Approximately a third said they were not prepared.
Readiness for third-party cookie deprecation according to advertising industry professionals in Europe as of February 2024
Original question: "Overall, do you agree that you/your company is
prepared for the deprecation of third-party cookies?"
The source does not provide a survey date. The date provided is the publication date.
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IAB Europe. (February 28, 2024). Readiness for third-party cookie deprecation according to advertising industry professionals in Europe as of February 2024 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1465223/readiness-third-party-cookie-deprecation-europe/
IAB Europe. "Readiness for third-party cookie deprecation according to advertising industry professionals in Europe as of February 2024." Chart. February 28, 2024. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1465223/readiness-third-party-cookie-deprecation-europe/
IAB Europe. (2024). Readiness for third-party cookie deprecation according to advertising industry professionals in Europe as of February 2024. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1465223/readiness-third-party-cookie-deprecation-europe/
IAB Europe. "Readiness for Third-party Cookie Deprecation According to Advertising Industry Professionals in Europe as of February 2024." Statista, Statista Inc., 28 Feb 2024, https://www.statista.com/statistics/1465223/readiness-third-party-cookie-deprecation-europe/
IAB Europe, Readiness for third-party cookie deprecation according to advertising industry professionals in Europe as of February 2024 Statista, https://www.statista.com/statistics/1465223/readiness-third-party-cookie-deprecation-europe/ (last visited November 03, 2024)
Readiness for third-party cookie deprecation according to advertising industry professionals in Europe as of February 2024 [Graph], IAB Europe, February 28, 2024. [Online]. Available: https://www.statista.com/statistics/1465223/readiness-third-party-cookie-deprecation-europe/
