During a survey carried out in the United Kingdom (UK) in late 2023, , 22.6 percent of consumers reported habitually (always or most of the time) opting out of first-party cookies on financial services websites. Among travel websites and retail websites, the respective shares stood at 21 and 18.7 percent, respectively.
Likelihood to habitually opt out of first-party cookies among consumers in the United Kingdom (UK) as of December 2023, by website type
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Likelihood to habitually opt out of first-party cookies among consumers in the United Kingdom (UK) as of December 2023, by website type
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Learn more about how Statista can support your business.
Attest. (January 17, 2024). Likelihood to habitually opt out of first-party cookies among consumers in the United Kingdom (UK) as of December 2023, by website type [Graph]. In Statista. Retrieved April 03, 2025, from https://www.statista.com/statistics/1453901/consumers-likelihood-opt-out-first-party-cookies-uk-website-type/
Attest. "Likelihood to habitually opt out of first-party cookies among consumers in the United Kingdom (UK) as of December 2023, by website type." Chart. January 17, 2024. Statista. Accessed April 03, 2025. https://www.statista.com/statistics/1453901/consumers-likelihood-opt-out-first-party-cookies-uk-website-type/
Attest. (2024). Likelihood to habitually opt out of first-party cookies among consumers in the United Kingdom (UK) as of December 2023, by website type. Statista. Statista Inc.. Accessed: April 03, 2025. https://www.statista.com/statistics/1453901/consumers-likelihood-opt-out-first-party-cookies-uk-website-type/
Attest. "Likelihood to Habitually Opt out of First-party Cookies among Consumers in The United Kingdom (Uk) as of December 2023, by Website Type." Statista, Statista Inc., 17 Jan 2024, https://www.statista.com/statistics/1453901/consumers-likelihood-opt-out-first-party-cookies-uk-website-type/
Attest, Likelihood to habitually opt out of first-party cookies among consumers in the United Kingdom (UK) as of December 2023, by website type Statista, https://www.statista.com/statistics/1453901/consumers-likelihood-opt-out-first-party-cookies-uk-website-type/ (last visited April 03, 2025)
Likelihood to habitually opt out of first-party cookies among consumers in the United Kingdom (UK) as of December 2023, by website type [Graph], Attest, January 17, 2024. [Online]. Available: https://www.statista.com/statistics/1453901/consumers-likelihood-opt-out-first-party-cookies-uk-website-type/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
