During a December 2023 survey in the United States, 47 percent of consumers reported habitually (always or most of the time) opting out of first-party cookies on social media websites. Among travel websites and food and beverage websites, the respective shares stood at 42.4 and 40.4 percent, respectively
Likelihood to habitually opt out of first-party cookies among consumers in the United States as of December 2023, by website type
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Attest. (February 22, 2024). Likelihood to habitually opt out of first-party cookies among consumers in the United States as of December 2023, by website type [Graph]. In Statista. Retrieved November 13, 2024, from https://www.statista.com/statistics/1453810/consumers-likelihood-opt-out-first-party-cookies-usa-website-type/
Attest. "Likelihood to habitually opt out of first-party cookies among consumers in the United States as of December 2023, by website type." Chart. February 22, 2024. Statista. Accessed November 13, 2024. https://www.statista.com/statistics/1453810/consumers-likelihood-opt-out-first-party-cookies-usa-website-type/
Attest. (2024). Likelihood to habitually opt out of first-party cookies among consumers in the United States as of December 2023, by website type. Statista. Statista Inc.. Accessed: November 13, 2024. https://www.statista.com/statistics/1453810/consumers-likelihood-opt-out-first-party-cookies-usa-website-type/
Attest. "Likelihood to Habitually Opt out of First-party Cookies among Consumers in The United States as of December 2023, by Website Type." Statista, Statista Inc., 22 Feb 2024, https://www.statista.com/statistics/1453810/consumers-likelihood-opt-out-first-party-cookies-usa-website-type/
Attest, Likelihood to habitually opt out of first-party cookies among consumers in the United States as of December 2023, by website type Statista, https://www.statista.com/statistics/1453810/consumers-likelihood-opt-out-first-party-cookies-usa-website-type/ (last visited November 13, 2024)
Likelihood to habitually opt out of first-party cookies among consumers in the United States as of December 2023, by website type [Graph], Attest, February 22, 2024. [Online]. Available: https://www.statista.com/statistics/1453810/consumers-likelihood-opt-out-first-party-cookies-usa-website-type/