Factors influencing the choice of 3rd-party data provider in North America 2022

Published by Statista Research Department, Nov 13, 2023
During a 2023 survey carried out among media strategists, planners and buyers from North America who worked on programmatic campaigns, respondents were asked to rank the importance of a range of factors influencing the choice of a third-party data provider. Audience size ranked first, having received 4.45 point on a scale from 1 to 5.

Factors influencing the choice of a third-party data provider in digital advertising in North America as of December 2022

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

December 2022

Region

North America

Survey time period

as of December 2022

Number of respondents

n > 400

Special properties

among media strategists, planners and buyers who worked on programmatic campaigns

Supplementary notes

The source does not provide information about the type of survey used or the date of survey. The date provided is the publication date.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Third-party cookie deprecation "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Third-party cookie deprecation

Overview

5

Solutions

4

Impact

6

Spotlight: United Kingdom

6

Spotlight: United States

8

Further Content: You might find this interesting as well

Topics

Programmatic advertising in the United StatesAdvertising in the United StatesDigital retail media advertising in the United StatesDigital advertising in the U.S.Programmatic advertising in the UK
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.