During a global 2023 survey, 28 percent of responding professionals from among brands, agencies, publishers, technology and data platforms said they expected third-party cookie replacement solutions to solve targeting and retargeting problems. Second most popular use case that the respondents envisaged was data onboarding.
Issues that advertising professionals wanted to solve with third-party cookie replacement solutions worldwide as of August 2024
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ID5. (October 30, 2024). Issues that advertising professionals wanted to solve with third-party cookie replacement solutions worldwide as of August 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1410447/concern-3rd-party-cookie-deprecation-worldwide/
ID5. "Issues that advertising professionals wanted to solve with third-party cookie replacement solutions worldwide as of August 2024." Chart. October 30, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1410447/concern-3rd-party-cookie-deprecation-worldwide/
ID5. (2024). Issues that advertising professionals wanted to solve with third-party cookie replacement solutions worldwide as of August 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1410447/concern-3rd-party-cookie-deprecation-worldwide/
ID5. "Issues That Advertising Professionals Wanted to Solve with Third-party Cookie Replacement Solutions Worldwide as of August 2024." Statista, Statista Inc., 30 Oct 2024, https://www.statista.com/statistics/1410447/concern-3rd-party-cookie-deprecation-worldwide/
ID5, Issues that advertising professionals wanted to solve with third-party cookie replacement solutions worldwide as of August 2024 Statista, https://www.statista.com/statistics/1410447/concern-3rd-party-cookie-deprecation-worldwide/ (last visited December 22, 2024)
Issues that advertising professionals wanted to solve with third-party cookie replacement solutions worldwide as of August 2024 [Graph], ID5, October 30, 2024. [Online]. Available: https://www.statista.com/statistics/1410447/concern-3rd-party-cookie-deprecation-worldwide/