During a global 2023 survey, 28 percent of responding professionals from among brands, agencies, publishers, technology and data platforms said they expected third-party cookie replacement solutions to solve targeting and retargeting problems. Second most popular use case that the respondents envisaged was data onboarding.
Issues that advertising professionals wanted to solve with third-party cookie replacement solutions worldwide as of August 2023
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ID5. (November 9, 2023). Issues that advertising professionals wanted to solve with third-party cookie replacement solutions worldwide as of August 2023 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1410447/concern-3rd-party-cookie-deprecation-worldwide/
ID5. "Issues that advertising professionals wanted to solve with third-party cookie replacement solutions worldwide as of August 2023." Chart. November 9, 2023. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1410447/concern-3rd-party-cookie-deprecation-worldwide/
ID5. (2023). Issues that advertising professionals wanted to solve with third-party cookie replacement solutions worldwide as of August 2023. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1410447/concern-3rd-party-cookie-deprecation-worldwide/
ID5. "Issues That Advertising Professionals Wanted to Solve with Third-party Cookie Replacement Solutions Worldwide as of August 2023." Statista, Statista Inc., 9 Nov 2023, https://www.statista.com/statistics/1410447/concern-3rd-party-cookie-deprecation-worldwide/
ID5, Issues that advertising professionals wanted to solve with third-party cookie replacement solutions worldwide as of August 2023 Statista, https://www.statista.com/statistics/1410447/concern-3rd-party-cookie-deprecation-worldwide/ (last visited November 03, 2024)
Issues that advertising professionals wanted to solve with third-party cookie replacement solutions worldwide as of August 2023 [Graph], ID5, November 9, 2023. [Online]. Available: https://www.statista.com/statistics/1410447/concern-3rd-party-cookie-deprecation-worldwide/
