During a February 2023 survey carried out among consumers in the United Kingdom (UK), roughly 53 percent of responding young adults (aged 16 to 24) strongly or somewhat agreed that they would be more likely to choose a brand that was able to prove it never collected or used any personal information in its advertising over a competitor that did use personal information. On the other hand, roughly eight percent strongly or somewhat disagreed.
Share of adults who preferred brands that never collected or used any personal information in its advertising to brands that did in the United Kingdom (UK) as of February 2023, by age group
Original phrasing of the survey statement: "If the brand behind a particular product or service I am interested in was able to prove it never collected or used any personal information in its advertising, I would be more likely to choose them over a competitor that did use personal information."
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Nano Interactive. (April 28, 2023). Share of adults who preferred brands that never collected or used any personal information in its advertising to brands that did in the United Kingdom (UK) as of February 2023, by age group [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1385153/preference-brands-not-use-consumer-data-uk/
Nano Interactive. "Share of adults who preferred brands that never collected or used any personal information in its advertising to brands that did in the United Kingdom (UK) as of February 2023, by age group." Chart. April 28, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1385153/preference-brands-not-use-consumer-data-uk/
Nano Interactive. (2023). Share of adults who preferred brands that never collected or used any personal information in its advertising to brands that did in the United Kingdom (UK) as of February 2023, by age group. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1385153/preference-brands-not-use-consumer-data-uk/
Nano Interactive. "Share of Adults Who Preferred Brands That Never Collected or Used Any Personal Information in Its Advertising to Brands That Did in The United Kingdom (Uk) as of February 2023, by Age Group." Statista, Statista Inc., 28 Apr 2023, https://www.statista.com/statistics/1385153/preference-brands-not-use-consumer-data-uk/
Nano Interactive, Share of adults who preferred brands that never collected or used any personal information in its advertising to brands that did in the United Kingdom (UK) as of February 2023, by age group Statista, https://www.statista.com/statistics/1385153/preference-brands-not-use-consumer-data-uk/ (last visited December 23, 2024)
Share of adults who preferred brands that never collected or used any personal information in its advertising to brands that did in the United Kingdom (UK) as of February 2023, by age group [Graph], Nano Interactive, April 28, 2023. [Online]. Available: https://www.statista.com/statistics/1385153/preference-brands-not-use-consumer-data-uk/
