During a February 2023 survey carried out among consumers in the United Kingdom (UK), roughly 50 percent of responding men and 55 percent of responding women strongly or somewhat agreed that they would be more likely to choose a brand that was able to prove it never collected or used any personal information in its advertising over a competitor that did use personal information. On the other hand, under seven percent of men and over eight percent of women strongly or somewhat disagreed.
Share of adults who preferred brands that never collected or used any personal information in its advertising to brands that did in the United Kingdom (UK) as of February 2023, by gender
Original phrasing of the survey statement: "If the brand behind a particular product or service I am interested in was able to prove it never collected or used any personal information in its advertising, I would be more likely to choose them over a competitor that did use personal information."
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Nano Interactive. (April 28, 2023). Share of adults who preferred brands that never collected or used any personal information in its advertising to brands that did in the United Kingdom (UK) as of February 2023, by gender [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1385137/preference-brands-not-use-consumer-data-uk/
Nano Interactive. "Share of adults who preferred brands that never collected or used any personal information in its advertising to brands that did in the United Kingdom (UK) as of February 2023, by gender." Chart. April 28, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1385137/preference-brands-not-use-consumer-data-uk/
Nano Interactive. (2023). Share of adults who preferred brands that never collected or used any personal information in its advertising to brands that did in the United Kingdom (UK) as of February 2023, by gender. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1385137/preference-brands-not-use-consumer-data-uk/
Nano Interactive. "Share of Adults Who Preferred Brands That Never Collected or Used Any Personal Information in Its Advertising to Brands That Did in The United Kingdom (Uk) as of February 2023, by Gender." Statista, Statista Inc., 28 Apr 2023, https://www.statista.com/statistics/1385137/preference-brands-not-use-consumer-data-uk/
Nano Interactive, Share of adults who preferred brands that never collected or used any personal information in its advertising to brands that did in the United Kingdom (UK) as of February 2023, by gender Statista, https://www.statista.com/statistics/1385137/preference-brands-not-use-consumer-data-uk/ (last visited December 23, 2024)
Share of adults who preferred brands that never collected or used any personal information in its advertising to brands that did in the United Kingdom (UK) as of February 2023, by gender [Graph], Nano Interactive, April 28, 2023. [Online]. Available: https://www.statista.com/statistics/1385137/preference-brands-not-use-consumer-data-uk/
