During a February 2023 survey carried out among consumers in the United Kingdom (UK), roughly 52 percent of respondents strongly or somewhat agreed that they would be more likely to choose a brand that was able to prove it never collected or used any personal information in its advertising over a competitor that did use personal information. On the other hand, over eight percent strongly or somewhat disagreed.
Share of adults who preferred brands that never collected or used any personal information in its advertising to brands that did in the United Kingdom (UK) as of February 2023
Original phrasing of the survey statement: "If the brand behind a particular product or service I am interested in was able to prove it never collected or used any personal information in its advertising, I would be more likely to choose them over a competitor that did use personal information."
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Nano Interactive. (April 28, 2023). Share of adults who preferred brands that never collected or used any personal information in its advertising to brands that did in the United Kingdom (UK) as of February 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1385128/preference-brands-not-use-consumer-data-uk/
Nano Interactive. "Share of adults who preferred brands that never collected or used any personal information in its advertising to brands that did in the United Kingdom (UK) as of February 2023." Chart. April 28, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1385128/preference-brands-not-use-consumer-data-uk/
Nano Interactive. (2023). Share of adults who preferred brands that never collected or used any personal information in its advertising to brands that did in the United Kingdom (UK) as of February 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1385128/preference-brands-not-use-consumer-data-uk/
Nano Interactive. "Share of Adults Who Preferred Brands That Never Collected or Used Any Personal Information in Its Advertising to Brands That Did in The United Kingdom (Uk) as of February 2023." Statista, Statista Inc., 28 Apr 2023, https://www.statista.com/statistics/1385128/preference-brands-not-use-consumer-data-uk/
Nano Interactive, Share of adults who preferred brands that never collected or used any personal information in its advertising to brands that did in the United Kingdom (UK) as of February 2023 Statista, https://www.statista.com/statistics/1385128/preference-brands-not-use-consumer-data-uk/ (last visited December 30, 2024)
Share of adults who preferred brands that never collected or used any personal information in its advertising to brands that did in the United Kingdom (UK) as of February 2023 [Graph], Nano Interactive, April 28, 2023. [Online]. Available: https://www.statista.com/statistics/1385128/preference-brands-not-use-consumer-data-uk/
