Platforms profiting from cookie deprecation 2024 | Statista

During a survey carried out in 2024, 62 percent of responding marketers who were looking to decrease spend on cookie-based activations said they were planning to shirt spending towards social media. Nearly half were planning to invest in first-party data.

Platforms receiving marketing budgets formerly invested in cookie-based activations according to marketers worldwide as of July 2024

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Release date

July 2024

More information

Region

Worldwide

Survey time period

as of July 2024

Number of respondents

2,841 respondents

Special properties

among marketers

Supplementary notes

The survey was carried out in the following countries: Australia, France, Germany, India, Japan, the United Kingdom, and the United States.

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Spotlight: United States

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Third-party cookie deprecation

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Access limited to Free Statistics. Premium Statistics are not included.

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