During a survey that ended in January 2023, 61 percent of brand marketing executives stated they were confident about reaching audiences at scale without third-party cookies and IDs. Among agency executives, the share stood at 51 percent.
Level of confidence about reaching audiences at scale without third-party cookies and IDs among brand and media agency executives worldwide as of January 2023
The survey was carried out in the following countries: Australia, Canada, France, Germany, Italy, Japan, Mexico, Singapore, the United Kingdom, and the United States.
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Ogury. (May 11, 2023). Level of confidence about reaching audiences at scale without third-party cookies and IDs among brand and media agency executives worldwide as of January 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1384010/marketers-confidence-reach-audiences-without-cookies/
Ogury. "Level of confidence about reaching audiences at scale without third-party cookies and IDs among brand and media agency executives worldwide as of January 2023." Chart. May 11, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1384010/marketers-confidence-reach-audiences-without-cookies/
Ogury. (2023). Level of confidence about reaching audiences at scale without third-party cookies and IDs among brand and media agency executives worldwide as of January 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1384010/marketers-confidence-reach-audiences-without-cookies/
Ogury. "Level of Confidence about Reaching Audiences at Scale without Third-party Cookies and Ids among Brand and Media Agency Executives Worldwide as of January 2023." Statista, Statista Inc., 11 May 2023, https://www.statista.com/statistics/1384010/marketers-confidence-reach-audiences-without-cookies/
Ogury, Level of confidence about reaching audiences at scale without third-party cookies and IDs among brand and media agency executives worldwide as of January 2023 Statista, https://www.statista.com/statistics/1384010/marketers-confidence-reach-audiences-without-cookies/ (last visited December 22, 2024)
Level of confidence about reaching audiences at scale without third-party cookies and IDs among brand and media agency executives worldwide as of January 2023 [Graph], Ogury, May 11, 2023. [Online]. Available: https://www.statista.com/statistics/1384010/marketers-confidence-reach-audiences-without-cookies/
