Impact of third-party cookies deprecation on businesses India 2022

Published by
Tanushree Basuroy,
Sep 16, 2024
According to a recent survey conducted in 2022, 61 percent of the marketing and customer experience leaders in India stated that they expected the end of third-party cookies would hurt their businesses. Another 40 percent of the respondents answered that they believed the end of third-party cookies would "devastate" their businesses.

Impact of third-party cookies deprecation on businesses across India as of November 2022

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Release date

March 2023

Region

India

Survey time period

November 8 to 22, 2022

Number of respondents

405 marketing and consumer experience leaders

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Third-party cookie deprecationGoogleMarketing technologyDigital advertising worldwideUtiq
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