Reliance on third-party cookies among advertisers in India 2022

Published by
Tanushree Basuroy,
Sep 16, 2024
According to a survey carried out in 2022, 86 percent of Indian marketing leaders stated that they heavily relied on third-party cookies. On the other hand, 64 percent of the respondents answered that they were spending at least half of their marketing budgets on cookie-based activations. The research by the source mentions that third-party cookies helped Indian businesses to shape their marketing strategies.

Reliance on third-party cookies among advertisers in India as of November 2022

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

March 2023

Region

India

Survey time period

November 8 to 22, 2022

Number of respondents

405 marketing and consumer experience leaders

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Third-party cookie deprecation "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Third-party cookie deprecation

Overview

5

Solutions

4

Impact

6

Spotlight: United Kingdom

6

Spotlight: United States

8

Further related statistics

10

Further Content: You might find this interesting as well

Statistics

Topics

Third-party cookie deprecationGoogleMarketing technologyDigital advertising worldwideUtiq
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.