Benefits of CDPs worldwide 2023

Benefits of customer data platforms (CDPs) according to customer data platform users worldwide as of July 2023

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Release date

July 2023

Region

Worldwide

Survey time period

July 2023

Number of respondents

79 respondents

Special properties

among CDP Institute members who self-classified as customer data platform users / top 3 box

Supplementary notes

Original question: "What are the most important benefits you expect from a CDP?"

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Overview

5

Solutions

4

Impact

6

Spotlight: United Kingdom

6

Spotlight: United States

8

Further related statistics

4
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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