During a survey carried out mid-2024, 76 percent of responding professionals from among brands, agencies, publishers, technology and data platforms stated that their organizations had adopted at least one third-party cookie replacement solution. Another 15 percent were planning to adopt one in the future.
Share of businesses that adopted at least one third-party cookie replacement solution worldwide as of August 2024
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ID5. (October 30, 2024). Share of businesses that adopted at least one third-party cookie replacement solution worldwide as of August 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1376803/businesses-preparing-cookie-deprecation-worldwide/
ID5. "Share of businesses that adopted at least one third-party cookie replacement solution worldwide as of August 2024." Chart. October 30, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1376803/businesses-preparing-cookie-deprecation-worldwide/
ID5. (2024). Share of businesses that adopted at least one third-party cookie replacement solution worldwide as of August 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1376803/businesses-preparing-cookie-deprecation-worldwide/
ID5. "Share of Businesses That Adopted at Least One Third-party Cookie Replacement Solution Worldwide as of August 2024." Statista, Statista Inc., 30 Oct 2024, https://www.statista.com/statistics/1376803/businesses-preparing-cookie-deprecation-worldwide/
ID5, Share of businesses that adopted at least one third-party cookie replacement solution worldwide as of August 2024 Statista, https://www.statista.com/statistics/1376803/businesses-preparing-cookie-deprecation-worldwide/ (last visited December 22, 2024)
Share of businesses that adopted at least one third-party cookie replacement solution worldwide as of August 2024 [Graph], ID5, October 30, 2024. [Online]. Available: https://www.statista.com/statistics/1376803/businesses-preparing-cookie-deprecation-worldwide/
